Fjallraven’s 40th Anniversary Of The Famous Kanken Backpack
Fjallraven’s Kanken backpack is celebrating its 40th anniversary this year, and to mark the occasion the Swedish brand is launching a new collection of Kanken bags. Forty years after the original Kanken first adorned the backs of Swedes nationwide, comes a collection created for all kinds of Kanken lovers.
It was 1978 when Fjallraven decided to offer a rectangular two-strap alternative to the common over the shoulder school bags of the time; available in just a few colours initially.
Today the Kanken bag comes in 54 colours, six sizes and three material versions becoming more than just a colourful backpack. Behind (or in front, depending on your perspective) every Kanken backpack is an individual, a person with a character and style all of their own. Kanken is quite unique in the way it allows people to express their personality, while at the same time making them feel part of a whole – something bigger than the individual. Fjallraven’s new Kanken Essentials pay homage to this individuality and creativity.
All Kanken bags maintain the same classic, timeless DNA of the original backpack and they’re tailor-made to create endless possibilities for the millions of Kanken individuals out there.
To see all available models and colours of the Kanken bag, hit the link below.