Profound Aesthetic “Dust To Dust” Collection Look Book

Profound (Internal) The story. The message. The concept. The idea. – Aesthetic (External) The visual. The colors. The textures. The fabrics.

Profound Aesthetic Floral Hoodie

Profound Aesthetic Butterfly Tee

Profound Aesthetic Anorak

Profound Aesthetic Flannel


Keen eyes will have noticed the addition of US streetwear label Profound Aesthetic to our SS18 Collection earlier this month.

Widely renowned for fusing together high-quality minimalistic aesthetics with cultivated thoughts that tell a story through each garment. An essence shown with the brand’s has ever growing reputation for crafting ready to wear destroyed denims, highly recognisable with a red tape metal key hook to the rear.

More than creating just jeans the brand is constantly working to merge art and fashion curating a lifestyle whilst perpetuating a new way of thought. This can be seen within the SS18 “Dust To Dust” collection that plays with a wide range of statement prints, patterns and of coarse messages that can easily resonate.

With the seasonal Profound Aesthetic “Dust To Dust” Collection now available, you can view this season’s collection look book below.

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