YMC Menswear Is Arriving This Week
London based label YMC (AKA You Must Create) is set to return to Stuarts London this week joining our brand roster for SS18.
Providing innovative, yet timeless, style the brand has been a longtime favourite within our following and has become the turn to over the past two decades for those who enjoy quality and function in every stitch. Renowned for easy-to-wear pieces that form the building blocks of the modern wardrobe YMC is easily identified by a keen eye to detail putting an emphasis on texture, colour and print as well as a strong creative spirit that is inspired by co-founder Fraser Moss’s love for subversive music and arts, vintage militaria and work-wear, and a post punk attitude.
This season’s YMC collection takes us back to an England before everyone was connected to the web and where “summers really did seem to last forever”. Featuring a colour pallet of a range of blues and earthy tones offset by whites and pastel shades the collection catches the eye by playing with fits and high quality materials for a contemporary appeal that will last over the coarse of the months to come.
Featured pieces scheduled to arrive include a selection of shirts, sweatshirts and shorts, all remaining wearable and in-keeping to the overall YMC brand ethos
You can get your first view of the SS18 YMC Collection via the labels lookbook below. The first arrivals are expected to feature online and In-Store at Stuarts London by the end of the week.