Preview The Adicolour SS18 Campaign – Launching 18th Jan

SS18 SEES THE RETURN OF THE ICONIC ADICOLOR RANGE

This Thursday marks a momentous occasion within the relaunch of the Adidas Adicolour series 12 years after we last saw the line hit the circuit.

Originally released in 1983 – with the original campaign memorable for featuring a pair of white trainers accompanied with a set of coloured felt tip pens with the intention of self-customisation – the line arguably saw Adidas position itself as the turn to staple for creatives globally. The line relaunched in 2006  as a collaborative project creating a unique collection of colour specific footwear and apparel alongside some of the worlds most renowned creatives including Peter Saville, Keith Haring, Jeremy Scott and Crooked Tounges.

Revitalised for SS18 – offering contemporary Trefoil basics in an array of rainbow hues – the  Adicolor collection see’s a range of archive pieces given a modern update with innovative fabrications, refined fits and updated logo detailing, in the original 1983 hues including Bluebird, Fairway Green, Scarlett Red and Sun Yellow.

Getting your new year off with a playful pop of vibrant energy the Adicolor SS18 collection, will be available at Stuarts London from January the 18th onwards.

You can take a look get a preview of the collection by watching the campaign video above.

 

 

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