The White Mountaineering AW17 Collection Has Arrived


Founded in 2006 by Japanese designer Yosuke Aizawa the Tokyo based label is the label when it comes to uniting the performance demands of the outdoors industry with the aesthetic needs of the fashion world.

Influenced by the brands motto, “The field in which we wear clothes is all outdoors,” White Mountaineering has become highly sought after worldwide. Sticking to its core principles of design ,utility and technology Aizawa manages to continually fuse these elements together with imagination and the attitude of not submitting to sales or market needs.

This season’s collection titled “Over Protection” focuses on balance of volume and adding excessive details to be like a protector. Using technical fabrics such as Gore Tex, Polar Flex and corduroy to emphasise voluminous looks and excessive details whilst the colour palette is darker, mainly consisting of shades of black and grey the core ethos of the collection is summed up in some of the stand out pieces from the collection which includes a range of technical jackets, over shirts and knitwear.

Arriving at Stuarts London as a stand alone label for the first time (after past collaborations with Barbour and Adidas) you can now purchase the full White Mountaineering Collection Online and In Store at Stuarts London.

You can view the “Over Protect” concept video for the WM AW17 collection above


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