Introducing Replays Innovative Waterzero Range To Stuarts London
Since the dawn of time man has forever been trying to innovate, a notion that exists every second of every minute of every hour of every day. And now the next piece of the ever incomplete jigsaw when it comes finding the perfect pair of jeans is here at Stuarts London, with Replays Waterzero production process.
For those who enjoy their jeans with an authentic pre-washed look, the Waterzero process is for you. Whilst it is true that a fresh, stiff pair of selvedge jeans are ultimately more durable and sustainable, the reality is the majority of us denim buyers own at least one pair of jeans that was broken in when we brought them. For those of us with a conscience, read on!
How Does Replays Waterzero Technology Work?
To fully understand Waterzero’s implications you need to understand the alternative process in place for synthetically aging denim. Up until the early part of the decade, it was common practice for denim producers to use a process known as “Sandblasting” as a process of synthetically ageing denim.
Sandblasting itself gained mass media attention in 2011 for been a cause of detrimental to the health of denim workers, due to increased exposure to silica dust. It has since been banned and replaced with hand stressing by the majority of denim factories and fashion labels around the world, however, it was Replays breakthrough with its Waterzero Technology that has really become the envy of the denim world.
Using Laser’s as a new process of aging, the water zero production method of ageing denim is a process that not only has environmental benefits due to less water being used, but also enables factory workers to be able to work in a healthy environment. To stay true to their word Replay have even gone out of their way to reduce water usage in the finishing process with the use of ozone washing machines that require less water than conventional denim tumblers.
A Pair of Waterzero Jeans Is A Conscious Investment?
Like everything, you get what you pay for. Due to the lazer-production process Replays Waterzero range comes with the authentic style that you demand from your pair of jeans, especially when selecting a pair with an aged finish. Considering the Waterzero Range’s ethical and environmental benefits, the price tag of £145 proves to us that investing in sustainable and quality denim is certainly a purchase worth making . You can find this Replay Jeans range at Stuarts London in Replay’s on-trend Slim Fit Anbass style.