Wood Wood’s AW16 Menswear Collection Has Landed At Stuarts London
ATTENTION! Contemporary Danish fashion brand Wood Wood has just landed at Stuarts London as part of our Autumn Winter 2016 Menswear Collection and our first impressions are amazed! Mixing high fashion with sports streetwear, youth culture and music culture the brand has found the perfect elements between style and function. Wood Wood perhaps is one of the most exciting new label to arrive at Stuarts London this season. Expect to see jackets, sweatshirts, shirts, t-Shirts and trouser / pants. If you’re new to the brand we promise you will not be let down by the high quality and attention to detail of each garment.
A BRIEF INTRODUCTION
Wood Wood is a contemporary fashion and lifestyle brand founded in 2002 and based in Copenhagen, Denmark. With its own stores in Berlin, Aarhus and Copenhagen as well as an on-line store, Wood Wood is directed by co-founders Karl-Oskar Olsen and Brian SS Jensen.
As a sub-cultural founded lifestyle brand, we grew up with graffiti and street culture in the 90’s where style was key. We mix high fashion, sports and streetwear with youth culture, art and music creating the best possible product balanced between style and function. Best described as Contemporary Street- wear, Wood Wood has looked beyond just fashion and is making its mark with a strong sports compo- nent, combined with the brand’s ability to move up and down the fashion spectrum.
“Wood Wood is much more than a brand. It’s about style and attitude. We were raised with the desire to constantly evolve and we’ll keep on taking the brand even further by combining elements of under- ground and high-end into our very own aesthetic.”
Karl-Oskar Olsen, Co-founder and Creative Director.
The Wood Wood attitude combines fashion conscious sophistication with urban roots in an unpreten- tious manner and our local base on Nørrebro in Copenhagen, Denmark is evident in the brand’s atti- tude. A global mindset has allowed us to develop a multitude of partnerships and throughout the years Wood Wood has made more than 50 collaborations with renowned global brands such as Nike, LEGO, Barbour, Eastpak and Adidas as well as niche brands and artists such as Peter Sutherland, Elmgreen & Dragset, So-Me and FUZI UVTPK.
Wood Wood’s collections are built upon new takes on iconic silhouettes with a sports-fashion ap- proach, staying true to the sub-cultural heritage of the brand. Wood Wood mixes high fashion, sports and streetwear with youth culture, art and music. Always aiming to find the perfect balance between style and functionality, the Wood Wood collections have evolved into tailored and sophisticated expres- sions, while keeping their playful graphic profile that often revolves around juxtapositions and ico- nography. Each Wood Wood collection is composed of two segments; Street Basics and Contemporary Fashion. Together they form a look and attitude that allows the wearer to mix, match or shift depend- ing on mood or occasion.