Aquascutum | The British Heritage Brand That Has Caused Headlines For 165 Years

Aquascutum Banner Stuarts London

British Heritage brands will always remain staple for fashion in any season – brands like Baracuta, Grenson and Anderson Belts firmly taking centre stage when it comes to the darlings of the Stuarts London Spring/Summer 2016 collection, amongst our customers. This gives us yet another chance to look at one of Britain’s most loved heritage brands, Aquascutum.

Aquascutum?…Is that the brand with a store on Regent Street?

In short, yes! Aquascutum actually originates from 1851 when it was started as a Mayfair tailor which specialised in fine craftsmanship and technical innovation. It was not until 1900 since it moved base to Regent Street to attract and ever growing market for its craftsmanship. The brand name Aquascutum derives from the Latin phrase “Water Shield” after its origin from when its founder John Emary patented the first waterproof textile. Aquascutum has since led the way in waterproof outwear, developing the iconic trench coat in 1914 on behalf of the British Military, for use in both world wars. The designs waterproofing assets and durability mixed with the British yearn for fashion and of course, our unstable weather has since made the design a staple of British wardrobes up and down the land.

Why Is Aquascutum’s Spring/Summer 2016 Collection Grabbing Headlines?

Aquascutum’s SS16 collection provides us with a great taste of what it is like to be British through its acclaimed London Collection which first launched in January 2015. Its summer wear has seen the latest release of Aquascutum Harrington Jackets and Trench Coats, famed of course for its waterproofing, along with the latest releases of Shirts, Polo-Shirts, and trousers. Items from Stuarts London Aquascutum SS16 Collection is surely a must for Heritage Fashion lovers.

Our Most Love Spring/Summer Aquascutum pieces…

 Aqua Scutum

Being a northern lad by trade, I have always been a fan of traditional outwear. Both myself and my colleges are particularly fond of the Aquascutum Darwen Light Beige Harrington Jacket, which is the perfect jacket for summer. It offers the wearer the traditional Aquascutum waterproofing along with its signature check patterning on the underside of the collar. We are also huge fans of Aquascutum Shirts and Polo shirts which also come complete with the infamous signature check pattern as nice garment features.

You can check out and add to you summer 2016 wardrobe by viewing the full Aquascutum Spring/Summer collection here.

Aqauscutum Jacket Aquascutum Shirt Aquascutum Navy Polo T-Shirt

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