Brand in focus: Diadora Heritage


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For some of us the summer memories of headlines dominated by sporting icons such as Bjorn Borg, Roberto Baggio and George Weah are all too distant or in fact non-existent. Defined by their Sporting heroics the above mentioned shared one thing in common. Style, and plenty of it. From Borg’s iconic locks, Baggio’s ponytail during USA 94 and Weah’s timeless smile they all share one thing in common. Diadora.

Founded in 1948 in Torino, by creator Marcello Danieli, Italian sportswear brand Diadora originally launched with a mountain boot quickly expanding its product range to include a variety of sportswear ranging from tennis to football. In the 70’s and 80’s Diadora rose to prominence with a new era of young sport enthusiasts inspired by the likes of Becker and Baggio buying into sportswear market allow Diadora to rise to prominence seeing its now iconic Exodus, Trident and Equipe footwear ranges becoming a cult classics and of which are still made and sold today under the Diadora Heritage brand.

Now operated by GEOX and the creator of breathable footwear technology, Mario Moretti Poegato, Diadora is firmly back to its very best with its latest Diadora Heritage product lines mixed the best of retro and modern technology. The new Diadora Heritage ranges provide us with a trainer where Italian authenticity and retro verve collide.

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Now with the help of owners GEOX, the latest Diadora Heritage ranges takes us back to the classics of Diadora relaunches of the legendary Diadora Equipe, Diadora Borg Elite and Diadora Tridents Recreated using the GEOX breathing technology and premium materials and attention to detail that matches no other.

The Heritage ranges offer great new features from using premium quality leather in some of its Borg Elite ranges to Quality suede touches on its more prominent streetwear ranges making the trainers not only cool and functional but durable for uses of all types.

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With recent relaunches of other classic Diadora ranges on the cards be sure to keep your eye open for new introductions to the Diadora Heritage ranges here at Stuarts London. You can take a look at Stuarts London current collection of Diadora Heritage Ranges here and adding them to your trainer collection today!

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