Brand Focus: K Swiss

When it comes to updating your trainer collection sometimes it can be hard to know what to go for. With so many iconic brands refreshing must-have styles seasonally, it may be easy to follow the crowd. Here at Stuarts London we have noticed the amount of sportswear brands dusting off their archives and reviving only the best styles in one off collections. With this in mind, we are looking to one of our go to brands for sneakers – K-Swiss and their 50th anniversary collection.

Originally founded in 1966, American tennis brand K Swiss was originally founded by two Swiss brothers, who moved to California to pursue their dream of creating their own footwear company. Drawing inspiration from leather ski boots, the pair created the first all leather tennis shoes. Becoming a firm fixture in the sportswear world, the classic K-Swiss style has been a firm favourite of some of the world’s best tennis players, being worn to many major championships.


To date the K-Swiss Classic still remains one of the most influential styles of all time. These iconic sneakers most certainly stand the test of time, renowned in the fashion world as a true icon of the generation. Worn casually in country clubs and as an everyday staple to date, K-Swiss sneakers are an essential.

Celebrating its 50th Anniversary this year, K-Swiss have released a limited edition anniversary collection. The range takes a look back at the brand’s renowned styles from previous years, reviving only the best designs for a one-time-only collection. The Classic ’66 is of course the pinnacle shoe of the range, being the brand’s key style for the first 20 years. For the first time since Wimbledon 1966, it’s back! So if you want to get your hands on this style or any of the limited edition collection, don’t hesitate as it won’t be around for long!


Alongside this greatly anticipated collection comes the 50 Love Anniversary Pack – honouring iconic sneakers from the K-Swiss archives and combining them with contemporary technologies and high quality materials. Our favourite from this iconic collection of must-have sneakers has to be the Irvine OG.


These classic tennis shoes are a blast from the past of the K-Swiss archives. Recreated using premium materials and luxurious gold toned details – the sophisticated style is all down to the finer details. The Irvine OG trainers are the perfect blend of taste and personality.

Take a further look at the collection and other K-Swiss styles online here at Stuarts London today.

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