Versus Versace – A New Era
Early last year, Belgian-born designer Anthony Vaccarello was named the new creative director of Venus Versace. A lover of dark colours, striking silhouettes and clothes intended to make an impact, there didn’t seem to be anybody more suited to join Donatella Versace on her creative mission at Venus.
Vesus first came about in 1989 when it was gifted to Donatella by her brother Gianni Versace, the founder of the world renowned fashion house. Very much the rebellious younger sibling to Versace in the way Donatella was to Gianni, Venus was first introduced by Donatella as,
“…born with an innate creative approach, with a strong focus on innovation, flair and the unconventional. An artistic force that takes present fashion forward, anticipating new trends and embracing challenge”.
And embrace challenges they did. After an unfortunate closing in 2005, amongst the company’s financial troubles, Venus was revived in 2009 with an ground breaking capsule collection from designer Christopher Kane, who stayed with the brand for the following three years. In recent years, guest designers such as M.I.A. and J.W. Anderson have also put their stamp on the brand.
Versus Versace continues to this day to showcase their artistic force, creating innovative and unconventional pieces that have really made their mark on the world of fashion. More rebellious than it’s parent brand, Versus is aimed at a younger, hipper audience and has a distinctly ‘rocky’ feel.
Under Versace, Versus has the freedom to take a more daring approach to fashion, creating fearless, impactful designs. Think black silhouettes and cool leather, Versus has become well known for creating iconic fashion with attitude. Their Spring Summer collection for 2016 features urban staples, attention grabbing lions head designs on many pieces and, unsurprisingly, lots of monochrome.
More accessible than Versace, the lower price of Versus allows the brand to reach more people whilst still having an affluent, high fashion feel.
Here are just a few examples of our favourite pieces from their current collection;
Since it’s revival in 2009 Versus has gone from strength to strength, even opening a stand-alone store in SoHo towards the end of last year. With a whole brand based around the unconventional, who knows where they’re going next? Whatever the future holds for Versus Versace, it seems clear to us that they will continue to break the rules, push the boundaries and produce amazing fashion.
Check out the full Versus Versace range available right here at Stuarts London.