London Fashion Week – 10 Things You Need to Know


London Fashion Week had us on the edge of our seats, with designers including Paul Smith, Vivienne Westwood, Burberry and Christopher Kane all showcasing their AW 2016 designs. If you’re a follower of fashion, no doubt you will have been glued to the Instagram feeds or taking in the daily roundups, but how much do you actually know about the history of London Fashion Week?

Here’s our blagger’s guide to one of the biggest fashion events of the year.

Did you know?

  • LFW is one of the biggest blogger events with thousands of prolific UK fashion bloggers invited to the main events.
  • The very first LFW took place in 1985 in a west London car park – humble beginnings for one of the country’s most opulent events!
  • LFW is part of the ‘Big Four’ fashion week events that always take place in the same order. New York, London, Milan and Paris.
  • The average length of a runway show is only 10 minutes, some stretch a little longer but rarely exceed 20 minutes.
  • The UK fashion industry is currently worth £26 billion, it is also the largest employer of all of the creative industries.

LFW by Numbers

£46billion – The total amount of money contributed from the UK fashion industry to host the 2015 event.

£100million – The average total of orders placed during LFW

120,000 – The number of images uploaded to Instagram last year using the hashtag #LFW

5,000 – The number of people expected to attend the shows, including journalists and bloggers

196 – The amount of countries taking part in live streaming LFW events in 2015

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