Team Americano: Gant Rugger SS 13 Campaign

Team Americano: Gant Rugger SS 13 Campaign

Take a look at a group of stylish guys, that shows the ‘Boys are back in town’. Gant Rugger presents its Spring-Summer 2013 collection’s campaign, which features six American men  living in New York who are all intimately connected to the fashion industry and media figures, in one way or another, including Sean Hotchkiss, Zeph Colombatto, Gabe Alonso, Noah Emrich, Lawrence Schlossman, and Justin Chung.

Gant creative director Christopher Bastin based the Gant Rugger collection to be sophisticated, with a group of stylish guys with roots in the world of online men’s-wear. dubbed Team Americano, as they take on Pitti Uomo for the Spring 2013 Campaign.

Sporting classic American silhouettes infused with an effortless Italian finesse, as they come forward with their individuality through the collection. They journey to Firenze and Alassio, Italy to fuse the classic American silhouettes with Italian finesse for a real-life road test of the styles they unknowingly helped create featuring classic shapes, highlighting individual and unique styles. Each member of the group embraces the collection highlighting the collections’ malleable aesthetic.

Under the direction of Christopher Bastin since 2009, Gant Rugger has grown from a small vintage-inspired specialty line into a full stand alone collection. Now creative director of all Gant collections Bastin was inspired by the street style scene at the biannual menswear trade show Pitti Uomo when creating his Spring Summer 2013 Gant Rugger collection.

Bastin titled the collection ‘Team Americano’ as a tribute to the eclectic mix of American sportswear and Italian style on display in the courtyard outside Pitti. The looks emphasize lightweight tailoring in cotton, linen and jersey perfect for summer dressing.

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