Nudie Jeans SS13 LookBook – Americana Biker Inspiration

Nudie Jeans SS13 LookBook – Americana Biker Inspiration

Nudie Jeans, the  Swedish clothing brand showcases it’s spring/summer lookbook 2013 and It has a raw kind of vibe in the photos. You can definitely see that this collection is inspired by a bikers  culture and inspiration the Americana.

Great detailing from the washes to the rivets making this offering stand out. The heart and soul of Nudie is dry denim, and they are experts in simplifying how to wear and wash it to get the best possible fades.

When you think about worn in dry denim you often think about smell. To Nudie the smell of crispy new dry denim is the smell of craftsmanship. At every stage, from the harvesting of the cotton, through the indigo dyeing and the weaving, down to the sewing, men and women have used their hands to create the jeans.

When you think about worn in dry denim you often think about smell. To Nudie the smell of crispy new dry denim is the smell of craftsmanship. At every stage, from the harvesting of the cotton, through the indigo dyeing and the weaving, down to the sewing, men and women have used their hands to create the jeans.

In the Nudie terminology you’ll always hear the notorious “wear your jeans six months before washing.” In their SS13 look book and it’s clear to see they have retained the rough, edgy style that makes them so popular. With  denim jackets, henley’s, knitwear, t-shirts, tailored fit jeans, denim shirts and pea coats. They include a little bit of everything for this season.

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