Pitti Uomo Jan 2013 – Levis Dockers Dating back to 1920’s
This Week we have just returned from Pitti Uomo a trade fair that is held in Florence, Italy. A large show that needs a good couple of days to get around if your looking to cover all the areas and see every corner of the show. Unlike other shows it takes longer to get around as the layout is quite confusing and this initially takes longer to get around. Known as the Global Contemporary Show Pitti Uomo in for our Buyers is a very important show.
The creative workshop hosting world fashion premieres was located at the Lyceum Hall. This year, New Beat(s) features a setting (Rust) recalling industrial archaeology and its changes, curated by the collective Up Studio Paris, with the collaboration of Rota Lab designers.
The names of this edition’s New Beat(s) are: Ballonet Socks from Turkey; Big Uncle from Italy, which presents a new version of early twentieth-century fabrics and menswear classics.; Byungmun Seo from South Korea, with a total black look, overlappings and 3D effects; Cadot from France with its technical, padded, tailored-fit, multi-pocket and ultra-light vest; Emre Erdemoglu from Turkey, which combines the use of modern techniques and old traditions; Gentle Earth from Switzerland, making a debut in Florence with its scarves; Kyuten from Japan with its washed-out and ripped denim with fur inlays; Les Benjamins from the UK presenting 100% customizable accessories; Monge from Spain with its leather winter shoes; Peb Clothing from Italy with garments entirely designed and produced in Italy; Six & Sept from France with knitwear in the most unusual colors; Up To One from Italy offering a wardrobe consisting of four garments of the highest craftsmanship, enough to make a collection.
One of the most interesting things we saw was at the Dockers Stand. Our head buyer was given a VIP treatment and introduced to Lynn Downey who is Levis’ head of Archive. Lynn kindly showed us through some original pieces of clothing dating back from the 1920’s and a Style look book that was originally printed and distributed to Levis Stockist in 1912.
LEVIS Look Book from 1912. Amazing how customer service and marketing has always been a core part of the brand.
Notice the above the Hiking pants on the right that tuck into the socks. Now check out the images below of the real deal which date back to the 1920s. A Finely woven khaki which was designed for women who had active lives and needed sturdy, yet feminine clothing. Known as Knickerbockers, which buttoned at the knee were first in the line of clothing that worn when wearing a mixed and matched outfits.
We are happy to announce some more new brands to the Stuarts London portfolio which we found at the show. Stuarts London will be exclusively stocking the shirt collection in London made by Liberty outside of their own Regent Street store. Shirts will be due to arrive in Store for June 2013. The prints are exclusively designed by Liberty. Average retail price of the long sleeve shirts are £120-£130 with the short sleeve shirts being a little less. The quality is as one would expect from Liberty and made with the finest attention to detail. Have a look at a couple of sneak previews below.
Church’s of England is another brand that we will be adding to our footwear offer from July 2013 onwards. The British shoe maker fits in just right with our current offers like Trickers and Grenson. From what we saw on their Stand in Italy they have a very exciting collection due to launch for A/W2013.
Leaving the best find till last. We will be stocking Crombie Coats from Autumn 2013. Handmade coats made only by the finest craftsmen in the UK, combining the finest Cashmere and wool blend fabrics and worn by some of the most iconic men to grace this earth. Many company’s do try and create their own version of the coat, but as in true Highlander style “There can only be one”. A word of warning Crombie Coats are an investment piece that are built to last and mark of true workmanship. Prices for coats start at £795 and depending on the Pure cashmere fabrics prices can vary.
More news will be revealed of other brands we have sourced once they are confirmed. Plus we will be blogging about our journey’s to Berlin Next week when we check out the Bread and Butter, Seek , Premium and Capsule trade shows.
Below are some more images we took while out and about & around the show.