Penfield AW12: Outdoors and Preppy
Preppy and into the outdoors, Penfield have been, since 1975 keeping folk warm with their great fleeces and down-filled outerwear. In 1975 Harvey Gross established the Penfield brand in Hudson, Massachusetts and Penfield garments became recognised for exceptional quality, reliability and function in their wear.
For their AW12 lookbook shoot they went to Moonrise Kingdom-esque Camp Wandawega, who do a pretty good line in rustic nostalgia themselves. And for over 4 decades Penfield have made products according to the same basic principles on which the company was founded. So for those who are lovers of the great outdoors then this AW12 collection, Penfield epitomises the spirit and qualities of New England and the great outdoors.