YMC: Beatnik Movement of the 50s
YMC A/W 2012
“Favoured designers are those anonymous souls behind the functional clothing of the factory worker, the soldier, and the outdoorsman”
A great British brand with a refined aesthetic, that’s YMC and shows in the Autumn/Winter 2012 lookbook. The collection takes inspiration from the beatnik movement of the 50s and mixes it with their signature boxy fits, collegiate colours and mad patterns.
Favoured designers are those anonymous souls behind the functional clothing of the factory worker, the soldier, and the outdoorsman
They have continued to deliver well crafted garments rooted with their ethos that clothing, beautifully tailored, ingeniously understated and full of hidden details, speaks for itself. And as always accessories add to the label’s aesthetic, scarves of differing lengths and thickness, along with printed hats complement the understated cool that YMC perfects every season. YMC are a highly British form of modernism in clothes design.
The fabric and colours of the latest offering from YMC are rich and hearty, creating depth to the autumnal palette. Earthy and neutral tones are complemented by strong, vibrant prints – which has become a signature of YMC – with flashes of primary colours- yellow, reds, blues and greens.
Key denim items are also a primary look in the men’s collection, laid back, rolled up or buttoned down, denim can be worn in many different ways and can be teamed with sneakers or brogues for a versatile look.everyday is something that comes to define the brand. YMC get the results, free from fads and fripperies, are as close to timeless as clothing gets. And unlike many niche or exclusive labels they rarely transcend day-to-night yet YMC can be worn from office to bar. Its name, both created their own unique look inspired by their social standing and rebellion.