Minimum SS 12
Minimum is a Danish young fashion clothing brand with a twisted scent of Scandinavian coolness, always with a seasonal look and commercial twist. Minimums collections have a unique design profile. Minimum was established in 1997 by Peder Tang as a small retail shop in the centre of Aarhus, Denmark. His great interest in apparel and the urge to create led to the minimum label. Tang teamed up with a couple of guys, and launched the first Minimum collection in 1999 as a pure male collection, later followed by a female collection in 2007. acknowledged brand.
They put a great effort into making the right design and fit in every collection and aim to give customers high quality products, unique details and a feeling of having fun wearing them, yet affordable.
The collections are inspired by the urban pulse and evolved into sharp designs reflected by the present trends. Minimum is a lifestyle brand contributing to the basic wardrobe, as well as providing conspicuous items for special occasions. Minimum collections are characterised by an interesting mixture of materials, shapes and colours creating a desirable collection for him. Based on the seasonal trends Minimum continues to present stylish and functional collections season after season, creating the link between denim and designer fashion.
The annual collections are divided into four main collections and six express collections, guaranteeing the best selection of current tendencies. The vision is to conceive and develop progressive and young designs with undertones of Scandinavian coolness and metropolitan edge to young men on the international stage.
Some of Our Minimum Range at Stuarts Of London….
Minimum Kim Blazer 7003R59 Chipmunk
The Minimum Zorion White Shirt
The Minimum Arvid Long Sleeve Top 0418 White