Onwards & Upwards Using Authentic Original Penguin: SS 12

Original Penguin  SS 2012

Original Penguin launches their S/S12 campaign, which has been shot by Danielle Levitt and the accompanying video features music by Indie band Deer Tick.

With Brooklyn’s Coney Island featuring as the backdrop for the collection, the line-up for Spring/Summer 2012 by Original Penguin includes the brand’s classic polo’s, floral and striped woven, walking shorts, eyewear and footwear.

The established New York brand exudes its trademark classic cool by kicking off its life with a drop of SS12 beauties. Keeping its roots in 1950s youth culture where it was coveted by the guys in the hood as much as the next celebrity, SS12 carries its famous penguin to sunnier climes with a collection that exudes a sense of ‘relaxation, diversity and sun.

Characterising lazy summer days of the urban city dweller, the range mixes smart short shorts and bright chinos with Penguin’s classic woven shirts. Their key palette sees vibrant block colours set against more pastel hues, with quality swimwear also taking on colour pops and patterns in a range of long and short styles.

 For spring/summer these classic pieces are updated with bright colour ways and detailing. Authentic Penguin’s polo shirts are the many unique obtainable, making use of their different training collars, shoulders and storage compartments, slim history meets and lightweight; allow air through natural cotton fabric.

 They’re just the thing for casual summertime days put in outside the house but, continue to be smart enough for being put on with regard to semi-formal instances. It really is their own versatility that makes these so popular.

                                   Onwards & Upwards Using Authentic Penguin

Original Penguin Earl Printed Green Polo Top

Original Penguin Oat Printed Shirt

Original Penguin Wittfield Midnight Navy Shorts

Original Penguin Spring/Summer 2012 now available at Stuarts of London

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