Ben Sherman: A True Fashion Reference

 Alfred Benjamin Sugarman, a British Stylist better known under his alias Ben Sherman founded his eponymous brand in 1963. Today the brand is a true fashion reference, but it actually all started with a shirt factory near Brighton. From the start Ben Sherman shirts could be distinguished thanks to their highly recognizable large collars with an extra button compared to classic shirts, but also all because of the unmistakable red, white and blue target logo.

After having opened a store in Brighton, Ben Sherman quickly moved to Carnaby Street, home of British fashion and cultural revolutions of the 60’s. Success was immediate through England. Mods adopted the brand to match it with their LEVI’s jeans and Doc Martens boots. The 60’s and 70’s were definitely Ben Sherman years for skinheads and then punks. Having become a word-know brand, Ben Sherman is above all the symbol of a specific decade and style: rock.

The brand and has been associated with many famous bands since this time: Radiohead, the Klaxons, Franz Ferdinand and 83 other bands that donated their guitar pics to the brand for a charity auction. Rock and generosity, the Ben Sherman myth. In Modern Classics Ben Sherman has applied nearly 50 years of shirt making expertise to present a fresh approach to some classic pieces. Taking traditional styles and reworking them with contemporary detailing and in modern fabrications, these garments have been designed to function and crafted from premium fabrics. These include Harris Tweed, British Millerain, fine Japanese Selvedge twills, chambrays and cotton Oxford. The range retains some of the brand’s signature detailing through button-down collars, traditional tailoring details and tabbed pockets.

These are the piece we believe to be true staples of the British wardrobe

The Classic Oxford Shirt

Where it all began. Back in the early 60s, Ben Sherman crafted his now famous Oxford shirts from the finest British fabrics, added the now synonymous button at the back of the neck, the hang loop and box-pleat. This practical yet sharp looking garment quickly became the shirt of choice, and an icon was born.

Nearly fifty years on, we revisit that heritage and blend it with modern technique and design, to once again present a truly iconic shirt. Proudly Made in England and adhering to the design aesthetic of Modern Classics, this cotton Oxford shirt retains the brands signature detailing while the pocket’s original flag label is replaced with an understated stitch in the ranges signature ‘English Mustard’ colour.

Each colour is limited to 100 pieces, hand numbered and presented in a traditional shirt box along with a letter of authenticity.

Fair Isle knitted jumper

Having taken a traditional crew neck jumper, this Fair Isle style knit has been woven in lambswool.

Features such as contrasting leather elbow patches and ribbed cuffs give the piece a real feel of the great outdoors.

BSMC x Chapman backpack

Collaborating for the first time with the legendary English bag maker, Chapman bags, this compact, functional style has been designed exclusively for Modern Classics. Made from ballistic nylon and finished with leather fastenings, webbing straps the bag features internal pockets whilst net mesh front pouch keeps your essentials close to hand.

Handmade in extremely limited quantities at the Chapman workshop in Cumbria, the bags are available in red or navy

Millerain Mountain Parka

Made for the great outdoors, this classic mountain parka has been reworked in colour blocked British Milerain waxed canvas.

Featuring a full zip closure concealed with wooden buttons, contrasting trims and large pockets. Block colour patches on elbows, corduroy tailoring detailing and tartan interior

Ben Sherman  available from Stuarts of London


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