GET DECKED OUT

The deck shoe or boat shoes are another trend for this season, with half a dozen of the brands on the site producing their own fashion version of the popular leather or canvas shoe.

The first deck shoe was invented in 1935 by Paul Sperry, founder of the Sperry Top-Sider boat shoes. Sperry took inspiration from how his dog ran over water and ice without slipping. He cut piping into his shoes soles giving the rubber sole more grooves with which to grip surfaces such as his wet boat. Deck shoes are most effective as an indicator of wealth or the aspiration to accumulate it, and became an icon of 80s preppy culture. Both silhouettes have benefited from a rise in popularity over the last few years, but in 2010, with deck shoes fading and chukkas on the rise, topsiders have made a last-ditch attempt at maintaining relevancy: the hybrid. That’s right, those smarmy preppy kicks are latching onto the chukka, and this means war. The shoes coexisted in peace for so long, with deck shoes playing their role and chukkas playing theirs, but now come the time that manufactures and sartorialists alike must decide which side they’re on. Chukka or Boat Shoes.

SERBAGO DECK SHOES

The Sebago-Moc Company is founded in 1946 by three New England natives: Daniel J. Wellehan, Sr., William Beaudoin and Joseph Cordeau. Their first shoe, the hand-sewn penny loafer, was styled after the popular Indian moccasins and pioneered what would become the company’s patented welt construction. Two years after the initial founding, Sebago-Moc would sell its breakthrough leather boat shoe to Uniroyal.

THE 80s

The arrival of the 80s brings about resurgence in timeless style, making Docksides a hit on campuses everywhere. In ’81, Sebago Campsides make their debut. Three years later, Sebago becomes the first US Company to sponsor a boat in the O-Star race, to be followed by other notable sponsorships. Not surprisingly, they become the official supplier of yachting footwear for the US Sailing Team.

THE 90s

Sebago remains true to its core, sponsoring a variety of sailing teams and races, becoming the main sponsor of the 1992 America’s Cup syndicate “Defender” and later the 1995 Young American team. Prior to, in 1994, Sebago launches its waterproof Dry sides. Today Along with their authentic classics, they’re also introducing new, innovative footwear to consumers in the 85+ countries where Sebago is sold. Plus through global collaborati8ons, they’re also developing exclusive footwear, such as multi coloured collaborations, they’re also developing exclusive footwear, such as the multi -coloured Docksides we produced with the French retailer, Colette, and the colourful, limited edition boat shoe that they have created with Vane New York City.

Showing that while Sebago is always mindful of their legacy, as a company they will forever keep moving forward.

So, Deck shoes can be worn on every occasion with more or less any outfit. They are designed to be a smart alternative to any casual outfit or semi-formal shoes but casual enough to be worn with or without socks. So all in all deck shoes really are a HUGE summer trend and it all really comes down to a personal preference and a wardrobe to match the smart casual look of a deck shoe. Remember to be a trendsetter, not a follower and wear your favourite deck shoe in an outfit you feel good in, and keep them neat!

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