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Best Company

Designed by Olmes Carreti iconic Paninaro label from the 80's, Best Company is back once again this season with a collection of clothing that reflects quality and craft. All about the material selection, embroidery and detailing our catalogue displays the latest from the Italian label with a range of sweatshirts & hoodies designed to capture the attention, and the imagination. You can view the latest Best Company arrivals below.

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Behind the label

In the UK we had the 80's Casuals, in Italy they had the Paninaro (the Italian subculture who hung around cafes, fast food restaurants, riding motorbikes and wearing the latest designer clothing.) One of the most prominent labels to arise within Italy's Paninaro culture was Best Company clothing. A must have that went hand in hand with the likes of C.P Company, Stone Island and Moncler the brand remained a highly popular choice with a range of clothing that brought vibrant colours and graphics to the table, both things that where essential within the Paninaro culture. Eventually giving birth to the UK fashion trends of the early 90's the label remains designed by master designer Olmes Caretti and now holds a cult like status for its youth subculture connection.

Best Company - Stylist Notes

This season's collection from Italian label Best Company brings together a capsule of exquisite garments that have been designed and constructed for everyday wear. All about the material choice, attention to detail and colour selection summarising the contemporary evaluation of the Italian label select a sweatshirt or hoodie to work into your casual wardrobe to not be left disappointed. Wearable throughout the year with a pair of slim or regular fit jeans or thigh length shorts accessories the look by topping it off with archive sneakers from the likes of Adidas Originals or New Balance.

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