A label that need's no introductions Ben Sherman has been adopted by almost every youth subculture style movement of the last 5 decades, from the mods and teddy boys to brit pop. Renowned for shirt making the label has captured the attention since Arthur Benjamin Sugarman launched the brand in 1963. Inspired by the classic Ivy League look the brand has always stood for something different from boxing each shirt individually when it first launched to it's use of fabrics, colour pallets and patterns - an ideology that is still prevalent today. Forever a menswear icon you can catch the latest Ben Sherman arrivals at Stuarts London below.
From the bottom the the top Ben Sherman - AKA Arthur Benjamin Sugarman - has always stood for something different. A man described as ‘always embracing the new and the different’; someone constantly searching for the best of things. He disliked regularity, preferring to search out things that were perceived as unavailable to him. He was a passionate businessman with an artist’s soul. Leaving post war Britain in search of hope and promise he gained experience working for his father-in-law who owned a successful clothing manufacturing company before relocating back to Brighton. Deciding to use his clothing manufacturing experience Sherman went on rent a factory in the city originally making shirts for other people before he started designing his own shirts launching the brand in 1963.
Influenced by the classic American Ivy League shirt Shwerman's design vision added the back hook, the button on the back of the collar, but most importantly his feel and passion for fabric, pattern and colour created a unique garment. Colour was something that particularly intrigued Ben, so he used Oxford fabric in pale shades, pale pink, yellow and blue. He used candy stripes, again, using pale pinks, greens and blues. Peoples’ initial reaction to all this colour was not positive, but typically Ben Sherman pushed ahead as he totally believed in his ideas. He wanted the best quality fabrics, so the special fabrics used were all from America. He also decided to box each shirt individually, which was, in those days against the grain. Originally adopted by the post war teddy boys the Ben Sherman shirt was then adopted by the mod movement followed by almost every youth culture or style movement ever since.
A truly iconic British label this season's Ben Sherman collection attracts plenty of attention mixing timeless aesthetics with modern twists to garments to will become a statement piece within almost any casual wardrobe over the coarse of the coming months. Featuring an array of knitwear, polo shirts and -of coarse - the iconic Ben Sherman Shirt the collection is able to appeal to many differnt tastes no matter a persons style. Easy to wear and to style for both casual or smart casual occasions try adding a touch of sartorialism to you look by wearing a selected top alongside an overcoat and a pair of Chelsea Boots or Loafers from the likes of PS by Paul Smith for a contemporary finish to a timeless look.