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A.P.C.

A.P.C. was born out of opposing the ostentatious fashion trends of Paris which was incredibly significant at the time as well as the designers distaste for ill fitting clothing. Instead of opting for elaborate designs, the designers wanted to set a style in which the clothes never overshadowed the wearers personality. Their subtle nods to current trends is partnered with staples of quality, style and a sense of effortless fashion. Translated across menswear and footwear you can browse this season's highlights available online and in-store at Stuarts London below.

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  • Jim Sneaker - Khaki
    Now £134.50 Was £269.00 | Save £134.50
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  • A.P.C High Chinos - Dark Navy
    Now £97.50 Was £195.00 | Save £97.50
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    A.P.C Jamie Neck Pouch - Noir
    £175.00
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  • Herbert Sneaker - Gris
    Now £129.50 Was £259.00 | Save £129.50
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  • Herbert Sneaker - Beige
    Now £129.50 Was £259.00 | Save £129.50
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  • High Chinos - Khaki
    Now £97.50 Was £195.00 | Save £97.50
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    A.P.C Petit Standard - Raw Indigo
    £165.00
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    Pullover Diego Sweater - Gris Chine
    Now £122.50 Was £245.00 | Save £122.50
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  • Pullover Diego Sweater - Violet
    Now £122.50 Was £245.00 | Save £122.50
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    Capitol Sweatshirt - Rose
    Now £94.50 Was £189.00 | Save £94.50
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    Pullover Ben Sweatshirt - Ecru
    Now £130.00 Was £260.00 | Save £130.00
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  • Logo T-shirt - Gris Chine
    Now £39.50 Was £79.00 | Save £39.50
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    Logo T-shirt - Vert
    Now £39.50 Was £79.00 | Save £39.50
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  • Logo T-shirt - Marine
    Now £39.50 Was £79.00 | Save £39.50
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  • Elliot Logo Sweat Shorts - Dark Navy
    Now £72.50 Was £145.00 | Save £72.50
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  • Martin Tapered Denim Jean - Blue
    Now £97.50 Was £195.00 | Save £97.50
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    Logo Striped T-shirt - Blanc
    Now £47.50 Was £95.00 | Save £47.50
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  • Kaplan Trousers - Anthracite
    Now £124.50 Was £249.00 | Save £124.50
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  • Laertes Shorts - Grey
    Now £64.50 Was £129.00 | Save £64.50
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  • Gilbert Stripe T-shirt - Black
    Now £37.50 Was £75.00 | Save £37.50
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  • Run Around Sneaker - Anthracite
    Now £134.50 Was £269.00 | Save £134.50
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    Run Around Sneaker - Blanc
    Now £134.50 Was £269.00 | Save £134.50
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    Marcellus USA Logo Tee - White
    Now £42.50 Was £85.00 | Save £42.50
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  • A.P.C Yukata Tee Dark Navy
    Now £47.50 Was £95.00 | Save £47.50
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Behind The Label

The brand stands for Atelier de Production et de Création which translates into production and creation workshop in English. The ‘ready to wear’ brand was initially founded by Mr. Jean Touitou in 1987. Specialising in minimalist designs, it is renowned for its clean lines and simplistic patterns. Also renowned for their raw-denim selvage amongst denim enthusiasts A.P.C. is a bold brand within the French capital. 

A.P.C. - Stylists Notes

A firm fashion favourite globally with stores from New York to Australia and is certainly one to watch this season. This season follows the DNA of the brand with simple silhouettes, patterns and aesthetics. The latest menswear collection however does incorporate camp shirts as well as some new crew-necks. With unisex mackintosh coats also, there is allot to be said for this new season of A.P.C.