
Lois was created in 1962, a European brand to gain quick recognition which became one of the most popular brand of jeans.
The football terraces lads of England caught onto this label due to its cool and comfortable fit. Often modified at the hem
of the jeans or cords, worn with Stan Smiths or Adidas Gazzelles, everybody had their own way to re-style them.
Celebrities endorsements over the years have come from the likes of Bjorn Borg and Johan Cruyff. The Brand took off very quickly achieving acceptance in Spain, England and France.
Lois Jeans and Jumbo cords became an iconic casual bottom for most and inparticular the football casual followers.
Its taken 25 years to get these cords back, and hopefully more styles and jeans will follow, for now we have done a deal with Lois to launch the Corduroys, in Black , Navy, Beige in slim leg now named recto fit. Stock is very limited.








