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Fjällräven was founded in 1950 when the founder, Åke Nordin, created a backpack frame that

would later revolutionize the world of outdoors. The significance of this invention was that a

broader public was able to carry heavier loads when hiking, giving more people the opportunity

to experience the outdoors. This product marked the start of Fjällräven.  Since then, our

product line has expanded to include not only backpacks but also tents, sleeping bags

and clothing.

Fjällräven has been developing tents since the 1960’s. Thanks to our long experience in

product development, Fjällräven has a wealth of in-house knowledge and a wide range of

successful style. 

The product developers and technicians work together to turn new designs into functioning

styles, ready for the most severe weather conditions. They also use our event Fjällräven

CLASSIC to field test our products in harsh conditions in order to get the right feedback that

eventually results in a Fjällräven outdoor product.

Fjällräven is, and has been for the last four decades, the leading outdoor company in

Scandinavia with a strong heritage as the foremost innovative brand among users in the

Swedish mountain world.

The name fjällräven/arctic fox derives from the founder Åke Nordin’s deep admiration for the

small predator which lives in the Swedish mountains in the harshest of climates. The Arctic fox 

is a very smart animal, equipped with the best possible fur for survival. We still see a strong

connection between our products and the Arctic Fox.

 

The UK Casuals or sometimes known as Football Casuals have begun to take a keen interest

in the Fjall Raven. Shying away from brands like Stone Island and favouring Fjall Raven is no

real suprise. Fjall raven jackets and coats are made of extreme high quality, after all these

are the jackets that the hardcore wear when traveling to the arctic. 

The company focuses on extreme outdoor activities, Polar, Trekking, Travel, Forest, and all

styles accross the board are now covering Football Fashion.

Osaka Jacket, Scouter Jacket and loads more

style now available to buy online or instore

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