Ben Sherman is a brand that must be admired for its history. The 60s saw the rise of a new shirt one that set the standards for other companies to follow.The button down collar shirt was an instant hit. In recent years Ben Sherman has gained special place once more as a desirable brand. The collection this season is really amazing, the quality of the check fabrics and fitting of the shirts has been very popular in the store. The key looks and trends have been taken on board by Ben Sherman designers and we must add, its hard work well done. The collaborations with Italian fabric houses and the Beatles theme t-shirts have been a hit with most of the purist customers looking for quality fit and style.
Brand History:
1963: year dot. Ben Sherman begins producing his iconic shirts from a small factory in Brighton to the soundtrack of The Beatles, The Troggs and The Kinks. Mods, skinheads and rockers have taken over the nation and the Ben Sherman button-downs instantly becomes the signature fashion essential. A year later Ben Sherman opens the Carnaby Street store.
70s: The Clash herald "Londons calling" and the punks grab Ben Sherman as the London store grows in popularity. Guitars and Ben Sherman have become an inseparable partnership with music and style working in perfect synchronicity for the first time. Ben Sherman launches boyswear in 1970, inspiring a fashion-faithful following for years to come.
80s: Ska and 2Tone fight the good fight against the swathe of plastic pop acts that threaten to sweep the nation. Ben Sherman close ties with mod heritage propel the label into a nationwide centre-stage spotlight with omnipresence in Britain most talked about live venues.
90s: The nineties and Britpop fever swells to epidemic proportions. The battle between Oasis and Blur rages, with the indie nation firmly divided into two camps. But the same sartorial style prevails on both sides of the fence; Ben Sherman button downs rule ok.
00s : Ben Sherman evolves into a complete lifestyle brand, with kidswear re-launching in 2001 and womenswear following suit a year later. The look is now pandemic with a huge cult following from both the guys and gals, across 35 countries. Now famed as one of Blightys best exports alongside Razorlight, the Arctic Monkeys and Guinness, Ben Sherman has truly earned its place as a Great British icon.






























