John White

In 1919, inside a little shack in Northamptonshire, a man called John White was stitching together a legacy. He was handcrafting the first pair of John White shoes, and the beginnings of a British boot-making empire.
John White Chelsea Boots
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Behind The Label

From the very first pair, John WhiteÕs shoes were all labelled with KB. This mysterious emblem was only explained toward the end of his life. They stood for Keep Believing, and this had been JohnÕs motto throughout.Whatever adversity John White faced, the man and his shoes would find a way to persevere. The story of John White Shoes is still alive today in Northamptonshire, and we are still driven by the same founding values: Quality craftsmanship, timeless British styling, and most importantly: a belief in what we do.