Clarks Sportswear Collection
Clarks present their new line Clarks Sportswear. With the release of following models:
Traxter Mid - inspired by the Desert Trek
Tawyer Mid - Inspired by the Wallabee
The colours have been kept in line with more Seasonal fashion themes and the uses of materials on each style takes comfort to the next level. The Weight of the hybrids have been kept to a minimum.
In store everyone has really liked the fact that the design double up to be durable, lightweight and comfortable. Giving the benefits of a true walking shoe with casual sports inspiration that can still be seen as a shoe and not a trainer.
Clarks Sportwear collection fuses their shoemaking heritage together with modern sport technologies, using the high quality materials and the latest construction methods from sport footwear design.
In the design process of the of this collection, Clarks main focus was on creating a lightweight sole. Also featuring premium materials such as goat leather lining, hairy suede, and the ‘Fit Sleeve’ construction (a neoprene stretch band on the side of the tongue).
It's looks like Clarks maybe on to a winner here, as they have kept the distribution tight in order to maintain exclusivity and keeping each style limited in quantity.