Arrow Shirts
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Arrow Shirts |
At Stuarts London the buying team have been looking for a good shirt company that reflects quality for the price charged. Value for money. Most of the companies we viewed were good but mostly over priced. Arrow shirts boasts a history that started back in 1851. Since the shirts have been famously worn by the likes of J F Kennedy a former US president. James Dean, Marlon Brando, Sean Connery , to be honest such are the simplistic style and quality of the shirts their fit for anyone who wants the very best out of a new shirt that lasts.
Arrow shirts will be launching at Stuarts London with three collections. The first is the basic double cuff shirts, available in a spread collar or Button down collar with a single cuff. Basic colours in black white and Oxford blue will be stocked.
The second collection is the Vintage archive styles. Whilst the designers were looking through old photographs for inspiration they stumbled upon a collection Swatch books , originally used in the 70s and 80s. Taking these fabrics to the mills they have managed to reproduce a collection of one-to-one archive styles using the very same colour schemes and enriched quality that was available back then. Its a very casual collection which complements smart denim and casual blazers.
Finally the highest tier that Arrow offer is the Modern collection which only uses the very finest fabrics made in USA. An up to date collection with hand finished detail and the inner label made of suede leather. The slim tapered fit and crisp fabrics are truly some of the best production we have ever seen.
We are very confident that you will love the collection of Arrow Shirts we have on offer, and will be back for more each season.
Stuarts London is an Authorised Official Stockist of Arrow Shirts.
History of Arrow Shirts:
The name Arrow has come to represent the iconic man's dress shirt, as well as the brand that now encompasses a stylish line of clothing and accessories for men, women and children. Popular across the world, Arrow has been around for more than 150 years, beginning with an idea credited to one woman in upstate New York.
The idea of man's shirt having a detachable collar was invented in Troy, New York, in 1825. Hannah Lord Montague came up with the idea as a way to keep a shirt looking fresh and crisp without daily laundering. Soon, several companies in the area began manufacturing the collars, including Maullin & Blanchard. Cluett Peabody & Company then acquired the company in 1885, and soon Arrow collars and cuffs were being widely distributed.
Part of the Arrow collar popularity was the creation of the Arrow Collar Man by artist J.C. Leyendecker. This good-looking man, always dressed in the latest Arrow items, became one of the most recognizable brand icons. President Theodore Roosevelt was among his many fans, and at the height of his popularity, the fictional Arrow Collar Man was getting up to 17,000 fan letters a day --- mostly from young women.
In the 1920s, men's styles began changing. A more casual look was becoming popular, and the preference for shirts with attached collars was growing. At first, Arrow collars could only be purchased with an Arrow shirt. Eventually, Arrow shirts with attached collars were being exported all over the world. Cluett, Peabody & Company became extremely successful. They continued to rely on the Arrow Collar Man to represent their products until 1930. By that time, the Arrow brand also included men's handkerchiefs, cravats, pajamas and underwear.
One of the biggest problems with clothing up to this time was shrinkage. Items would continue to shrink after repeated washings. This particularly affected collars and cuffs. In the 1920s, as soft-collar shirts were rising in popularity, Sanford Cluett, a nephew of the company's founders, began working on a process that would virtually "preshrink" fabric --- a process called Controlled Compressive Shrinking. By 1930, the process was officially registered with the "Sanforized" trademark and the company ceased all collar production in favor of shirts produced with this process. Soon the process was being licensed to other manufacturers and today, later generations of "Sanforizing" are still being used worldwide for cotton-based fabrics.
During WWII, the company produced military uniforms. When the war ended, Cluett & Peabody further expanded the Arrow brand to include men's pants, jackets, swimwear as well as dress and casual shirts, especially those with the new button-down collar. In 1962, the Arrow Company was created as a division of Cluett & Peabody, with the mission to sell the Arrow line of products worldwide.
(The above History has been reserached & kindly written by Noreen Braman)
